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Writing on AI, commerce, and the work of shipping.

Practical notes on AI strategy, AI implementation, Shopify optimisation, and the reality of running digital and AI projects in Australian businesses. No hype. No fluff. What we've actually seen work.

AI Implementation

1 article

11 Apr 2026 · 4 min read

What an AI consultant actually does (and what they don't)

Most AI consultants sell strategy decks. Here is what a good one actually does — and the things you should not pay them to do.

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