from business data to better decisions
More data does not automatically create better decisions. The useful work is choosing a specific question, connecting the information that materially affects it, making the assumptions visible, and presenting a result that the responsible person can act on.
( The Detail )
Build from the decision backwards
Start with the weekly or monthly choice the owner needs to make, then identify the minimum reliable inputs. This avoids the common mistake of building a broad dashboard that reports activity but does not change what anyone does next.
How to approach it
Begin with the decision rather than the tool. Name the recurring judgement this affects, the information it depends on, and the person accountable for acting on the result. That framing keeps the first build small enough to inspect and useful enough to matter.
Keep a human review point in the loop until the quality and the failure modes are understood. A system that shows its working - what it drew on, where it is uncertain, and what it deliberately left alone - is one a business can keep running after the initial build.
( Next Step )
Start small enough to review, but on a workflow important enough to show whether a better system is worth building.